Archery

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Involve yourself in a worthwhile program - programs of archery associations

Author: Shooting Industry

Archery organizations across the United States and Canada hold weekend shoots called jamborees that are not only a lot of fun for archers, but also money makers for dealers. The shoots are open to all ages and abilities, and offer many shooting styles with 3-D the most popular.

Jamborees are a great opportunity for the dealer to go to the consumer. At the Colorado Bowhunters Association Jamboree, held near Leadville, Colo., there were 1,275 registered participants; with approximately 3,000 total atttendees. Smart dealers and bowmakers from near and far set up their displays in "Dealer Alley."

At the Colorado Jamboree, the dealers present included Bob and Alberta Taylor, of Bob's Archery Sales, Denver, Colo., and Veto and Claris Butler, of Butler Traditional Bowhunting Supplies, Evanston, Wyo. Bowmakers included Dick Boss, of Boss Bows, Elizabeth, Colo., and Herb Meland, of Pronghorn Custom Bows, Casper, Wyo.

Attendees of the shoots were obviously interested in buying bows and archery tackle. "We turned $6,000 over the weekend," one dealer confided. "Not bad gross sales for two days."

The jamboree was a show-and-tell event; a perfect opportunity for shoppers to look, handle products and ask questions, all in a setting that built great customer/dealer relations.

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